We help solve the biggest problems finance professionals face today
- Get more time for what’s important
- Achieve the results you’ve always wanted
- Gain insights to lead the new workforce with ease
Get the results you need
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Influence Business Performance
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Retain The Best
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Increase Happiness At Work
More Demands,
More Work
It’s rough for finance teams these days. We’re seeing clients face the toughest challenges in decades—many of them external and outside your control.
Between growing decision support needs, overworked employees, baffling new workforce dynamics and changing business drivers, managers are struggling to provide the top-shelf insights they know their teams are capable of.
Reimagining Finance
Big problems require new solutions. Instead of getting bogged down, finance needs to flip the script from doing it all to doing what matters.
Insights-first is the only way to thrive in this environment. It’s how to give the business what it’s asking for. And it’s the way to throw a lifeline to employees drowning in details and develop them into rockstars who want to stay at your company.
They didn’t teach this in business school: The ability to develop business acumen and strong relationships is how this all happens.
Finance needs to reimagine how it works. That means focusing your days on insights over the inconsequential.
To Keep The Best Talent, Finance Managers Need To Focus On One Big Thing.
Learn how to retain and engage your people despite the tough realities of our new world of work.
Fresh, new way of working
Finance Reimagined takes you down two parallel tracks.
We pair one of our former CFOs with your team to help them deliver on shared goals with their business partners. They teach you how to reduce time-sucking, expendable work and focus on the critical few drivers that impact results.
Simultaneously, our accredited coaches work with your finance leaders to help them build their authentic leadership style. Your leaders learn to tap into the strengths of their team, evolving into the kind of managers employees never want to leave.
Then what happens?
The results? You will have business partners singing your praises. You’ll be less stressed out at work, and at home. Your teams will be energized and loving their work again. Everyone will have more mind-space to come up with creative ideas. And you can ratchet back your recruiting activities, because you’ll have far fewer job openings.
Bottom line: Your partners are happy, your employees are happy, you’re happy.
Who we are
Susan Heinlein
Former finance SVP and Finance Reimagined co-founder
Marian Powell
Former sales and marketing SVP and Finance Reimagined co-founder
Bruce Alfred
Gallup-certified CliftonStrengths coach
Lisa Kline
Former Fortune 500 finance executive
Mike MacCourt
Former CFO and finance executive
Tracy Mock
Former Fortune 500 finance executive
Cathy Wright
Former CFO and finance executive
Vicki Rossetti
Former SVP and certified executive coach
Our offerings
CFO Bootcamp for Individuals
The ability to develop business acumen and use soft skills – including building strong relationships – is critical for early to mid-year finance professionals. CFO Bootcamp transforms mid-level leadership from finance people who know business, to businesspeople who know finance.
Finance for Impact for Teams
Demands on finance teams are increasing. There’s little time for value-add work. Workforce dynamics are changing, leaving leaders frustrated. Finance for Impact develops finance teams’ ability to give the business what they need, make time for value-add work, and keep teams engaged.
Enterprise Solutions
CFOs have been on their transformation journey, now they’re ready for the next level to free up capacity. Finance Reimagined uses an assess-design-facilitate-coach model to fundamentally change how finance works so CFOs can focus on the work that matters.
